There are a variety of methods you can use to promote your website. One effective strategy is to offer freebies. These are particularly useful if your business is selling consumer products or services with tangible deliverables. For example, a beauty brand may offer free samples of beauty products or a portrait photographer may offer a free session to potential clients. However, if your business is a B2B manufacturer, free giveaways may not be as effective. However, there are ways to adapt this strategy to fit your needs.
Owned, earned, and paid media framework
Owned, earned, and paid media are three broad categories Stratégie marketing web of marketing. Paid media refers to advertising inserted alongside someone else’s content. Owned media refers to content that a brand creates about itself. Using the PESO framework, a marketing team can better define the media mix for a campaign.
Owned media includes anything that you create, own, and control. This can include a company blog, YouTube channel, or Facebook page. Unlike paid media, owned media does not require a payment for basic usage. Paid media includes paid search and display ads. Paid media also includes sponsored content, print media, and TV.
Content editorial calendar
Having a content editorial calendar can help you stay organized and publish content on schedule. It can also help your team communicate and plan. We recommend creating one for your team, and allowing one person to be in charge of publishing and overseeing the progress of each content piece. An editorial calendar should be flexible and do not limit you to one topic at a time.
Content calendars should be visual, not text-based. They should be color-coordinated to avoid confusion, and can also include subject matter and visual cues to organize posts. Also, keep your publishing schedule consistent across channels to boost exposure and engagement.
Paid social media posts
Paid social media posts can play a key role in your overall strategy for marketing web content. It is a great way to increase brand awareness and reach new audiences while building a community. Paid social campaigns are also a great way to reinforce core messages that you’ve already shared organically.
Paid social media can be a cost-effective way to increase your brand’s social presence and credibility. Paid social marketing is also fairly consistent, making it ideal for small businesses. Facebook’s ad platform offers a variety of targeting options, including location and demographics. You can create up to six different ad images that can be displayed on your business page.
You can use native advertising as part of your strategy for marketing your web content. This type of advertising is a great way to reach your audience without spending a fortune. As an advertiser, you can choose the keywords and content that will work best for your campaign. Then, you can create a step-by-step plan with the help of marketing experts.
To begin, it is important to understand the audience you’re trying to reach. Native advertising is especially effective when it meets buyers where they are. In other words, it blends your ads with editorial content that matches their search. And, studies have shown that this method is up to 53% more effective than banner ads. Native advertising also works well on third-party websites. For example, if you’re trying to market a product to B2B tech buyers, you might consider using native advertising on TechTarget.